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Engineers Without Borders Canada Direct Mail Fundraising Campaigns
As a non-profit organization, EWB Canada often relies on donations in order to invest in positive social change in sub-Saharan Africa and Canada. Several times a year, EWB Canada reaches out to its community for donations of any size, that may help in aiding their goal of creating a better world. I have been commissioned to design the assets for both the Fall 2019 and Spring 2020 fundraising campaigns.
For these campaigns, I designed several items for their direct mail initiative, including the windowed envelope, a personal letter and an impact infographic, as well as assets for social media, and email solicitations. The campaigns were both very successful, with the Fall campaign raising over $183,000, 122% over their initial goal.
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